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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: And, it helps you expand your customer base through word-of-mouth marketing.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Continuing education for millennials.

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Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

Community-specific programming provides users with golf education and reviews from other golf players, while user-generated images and discussions give other players reviews of new equipment. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Early Bird – October 1 to December 31, 2018: Member: $125. Newsletters.

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How Technology Partners Help Associations Comply with GDPR

WBT Systems

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Develop prospect-friendly marketing practices that are in compliance with GDPR. Use of data.

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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Opportunities abound in print – and it’s one of the most effective ways to engage and educate members. Newsletter.

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